Welcome the SW200: The Swiss Heart Now Beating Inside Maeslux
At Maeslux, we believe a watch is more than just an object that tracks time: it's a piece of engineering, a statement of style and, above all, a companion that walks with you through every meaningful moment. That's why we're thrilled to introduce an addition that takes our collection to a new level: the Sellita SW200 Swiss Automatic movement.
What is the SW200 and why does it matter?
The Sellita SW200-1 is an automatic movement manufactured in Switzerland, in the La Chaux-de-Fonds region, the historic cradle of fine watchmaking. It has become one of the most respected calibers in the industry, used by globally recognized brands thanks to its exceptional reliability and robust construction.
When we talk about a "Swiss movement," it's not just a marketing label. The Swiss Made seal is a legally regulated guarantee that ensures strict standards of quality, precision and craftsmanship. Wearing an SW200 on your wrist means carrying more than a century of Swiss watchmaking tradition.
The features that make it special
The SW200 stands out with specifications that any enthusiast appreciates:
- 26 jewels that reduce friction and increase the durability of the mechanism.
- Frequency of 28,800 vibrations per hour (4 Hz), which translates into a smooth and elegant sweeping second hand.
- Power reserve of approximately 38 hours, enough to keep your watch running if you set it aside for a weekend.
- Bidirectional automatic winding, which harnesses the natural movement of your wrist to keep the watch wound.
- Hacking function (second-hand stop) for precise time synchronization down to the second.
Why we chose it for Maeslux
At Maeslux, we select every component with you in mind. We chose the SW200 because it represents the perfect balance between tradition, precision and accessibility. We didn't want to offer you just another movement: we wanted to give you the opportunity to own authentic Swiss watchmaking, with the quality our customers deserve.
This movement is the choice of watchmakers who value uncompromising quality. And now, it's also part of the heart of Maeslux.
Thank you for believing in us
Before we go any further, we want to pause for a moment to say thank you. Thank you to every customer, friend and follower who believed in Maeslux from day one. Our first collection, the MAESLUX Signature Automatic, sold out thanks to you, and there are no units left in stock today. That sold-out isn't just a number: it's the confirmation that the path we chose makes sense and that there's a community out there who values what we do.
Every watch sold, every message received and every recommendation shared pushed us to take the next step. And that step is the one we're taking today.
Take care of your SW200, take care of your investment
A mechanical movement like the SW200 is designed to last for decades if you treat it with respect. A few basic tips:
- If you don't wear it daily, hand-wind it once a week or consider using a watch winder.
- Avoid exposing it to strong magnetic fields (speakers, magnets, electronic devices).
- Take your watch in for service every 4 to 5 years to maintain optimal precision.
Welcome to a new era at Maeslux
With the SW200, we officially enter a new chapter. If the Signature Automatic was the beginning of our story, what comes now is the next chapter: watches with authentic Swiss movement, designed for those who are looking for something more than an accessory.
Adding the SW200 to our lineup is no small step: it's a statement. It's our way of telling you that at Maeslux we believe in what's authentic, what's durable, and what's truly worth wearing on your wrist.
We invite you to discover our models equipped with this Swiss movement and to feel the difference that only true watchmaking can offer.
Welcome the SW200. Welcome to this new era of Maeslux.
